The ask: Create three OOH ads, a souvenir, and an experience
Insight: Capitalism and overconsumption are massive parts of everyone’s lives
Big idea: Let’s get on board with capitalism! It rules!
Partner: Avery Martin, AD
Omega Mart is a grocery store in Las Vegas which appears normal, but holds dark secrets and stories. Created by a group of artists to teach visitors about consumerism, Omega Mart takes visitors on a crazy exploration to find hidden clues about Omega Mart’s parent company, Dramcorp. With “Additive S” in all products, a special human based serum, visitors will become addicted to Omega Mart’s products and fall under the store’s spell.
Cookbook
Escape Room